Service Innovation

Target Audience

Frontline Officers, Supervisors, Executives and Managers

Course Overview

Keeping one step ahead of the competition requires new ways of doing things and new
ways of looking at challenges that affect service standards and having the boldness
to believe in one’s ideas. These are the key principles behind service innovation.
Innovation has become a buzzword and hailed as the new competitive advantage in a
crowded marketplace but what are the principles and practice in innovative thinking.
This programme seeks to equip participants with these key principles and engages
them in innovative thinking techniques to persistent service challenges that they face at
the workplace.

Objectives
By the end of the programme, participants will be able to:
• Practice the principles behind innovation and enterprise
• Acquire skills and techniques for divergent thinking
• Apply techniques in seeking service innovation opportunities at the
work place

Course Duration

2 Days

Course Outline

The Innovation Imperative

Recognising the importance for Innovation in the New Economy

The Service Innovation Process

Service Innovation Blockers
The EUREKA Process

The Service Innovation Principles

Understanding how the Brain Works
The 3 Key Principles Driving Service Innovation
Service Innovation Heuristics

The Service Innovation Practice

Putting into Practice the EUREKA Process
Tools and Techniques for Service Innovative thinking

The Pursuit of Service Innovation and Enterprise

Course Location

NTUC Trade Union House
73 Bras Basah Road
#02-01
Singapore 189556

Methodology

Mini lectures, discussions, case study, role plays, experiential activities

Price

Price (Includes GST) : $663.40* / $530.72^ / $504.18#

* Full Course Fee
^ Promotion Price # Discounted Price for Union Members